本周二,GoDaddy宣布,该公司将以16.9亿欧元的价格收购欧洲同行Host Europe Group(以下简称“HEG”),以此在主机网站领域开拓更多业务。
GoDaddy是目前全球最大的域名注册商,同时,GoDaddy也为小企业和个人用户提供网站主机托管服务。一旦收购HEG,这将帮助GoDaddy加速转型,开拓利润率更高的网站主机业务,同时扩大在欧洲的用户数。
当然,与GoDaddy类似,HEG是欧洲最大的独立网站托管公司之一,经营着诸如Domain Factory、Heart Internet以及Host Europe等品牌。目前,HEG由欧洲私募资本公司Cinven Ltd持有,该公司于2013年8月以4.38亿英镑的价格收购了HEG。
此外,GoDaddy还表示,该公司会考虑一些方案来处理HEG的PlusServer主机托管业务,包括可能的出售方案在内,这也说明GoDaddy正在加速开拓欧洲网站主机市场业务。
事实上,路透社上个月就报道称,GoDaddy已经就收购事宜与HEG举行独家谈判。而且,在此次交易完成后,HEG首席执行官帕特里克·普沃穆勒(Patrick Pulvermuller)将负责新整合的公司在欧洲市场的业务运营。
HEG主要为中小企业提供服务,该公司估值可能约为17亿欧元。GoDaddy声称,HEG今年的营收有望达到3.28亿美元左右,调整后的税息折旧及摊销前利润(EBITDA)有望达到1.39美元左右,而在2015年,HEG的息税折旧摊销前利润(EBITDA)为1.14亿欧元。
另外,德意志银行预计,2017年,GoDaddy的域名服务将带来10亿美元营收,主机服务营收为7.5亿美元,而销售帮助客户开展业务的应用营收将为3.25亿美元。(完)
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