对全球最大域名注册商GoDaddy的首席执行官 Aman Bhutani来说,在这个被冠状病毒大流行波动的小型企业社区里,希望之光开始出现。
Bhutani说:“我们可以看到,在过去的一个月里,特别是在美国,各种非必需部门和非必需品在3月下旬受到打击。无论是服装、金融还是家庭服务,线下还是线上活动都在减少。但我们进入了4月份,我们看到了一些复苏的迹象。”
鉴于GoDaddy的业务性质,这些来自Bhutani的见解是有意义的。
在各项决定中,企业停止支付GoDaddy网站托管费用一般是最后一步,因为这是目前推动任何形式的销售的唯一办法。实际上,在业务没有倒闭的情况下,GoDaddy提供的服往往都是在支撑不下去的最后才被削减的,因为它们往往是必不可少的。与此同时,对于那些想通过创业赚钱的失业者来说,建立一个网站通常是第一步。
为此,GoDaddy最近在4月2日的一次会议上告诉投资者,该公司第一季度业务受到冠状病毒大流行的“轻微”影响。销售额预计将在前一季度7.95亿美元的销售额指导范围内500万美元。
第二季度销售额预计将减少2500万至3000万美元。即便如此,GoDaddy仍在投资者会议上宣称其85%的平均客户保留率,称这是该公司相当抗衰退的一个指标。
GoDaddy的股价在过去一个月上涨了16%,超过了纳斯达克综合指数8%的涨幅。
所有这一切并不是说小企业正在全面恢复元气,这与现实相去甚远。无论是当地的家庭比萨饼店,还是拥有几家健身房的特许经营商,事实是,在国家强制隔离和社会疏远的努力下,这些企业都关门了。这意味着,对于一家仍有账单要付、债务水平可能很高的企业,可能不会有现金流入。
对小企业主来说,更令人担忧的是,美国经济何时才能恢复正常还不清楚。
值得一提的是,衡量小企业不确定性的NFIB不确定性指数3月份上升了12点,为2017年3月以来的最高水平。有关未来6个月企业状况改善的报告当月下降17点,创下2012年11月以来的最大月度降幅。
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